NPD the market research firm today issued a press release discussing the newer trends within the U.S. smartphone sales within 2011 as being compared to years previously, which a strong note of the growth in the iOS and Android which has led the way for both platforms to represent now a strong control of the smartphone market in sales with 80% being controlled so far, within both smartphone platforms.
“The competitive landscape for smartphones, which has been reshaped by Apple and Google, has ultimately forced every major handset provider through a major transition,” said Ross Rubin, executive director, Connected Intelligence for The NPD Group. “For many of them, 2012 will be a critical year in assessing how effective their responses have been.”
The shift was dramatic in the landscaping of platforms of smartphones, which is shown in the comparison chart shown here (via BGR) which shows exactly how the market shares have shifted ever since 2006.
Ever since 2006, before the official release of the iPhone, Windows Mobile and Research in Motion were head to head throughout the smartphone market, with each of them taking 37% of the sales revenue. Palm stood down with only 17% of the market unfortunately. And five years later here we are, with which each and every one of those platforms (or in other words their successors) have been seen with their share that has shrinked tremendously as the iOS and Android have grown so much.
In the past year, there has been a continued and much longer-term trend with the market of the Android taking the lead in the growth market share from 42% of the market going to 53% and with the iOS growing from 21% to 29%. And Research in Motion being third in place has been experiencing a dramatic drop in their position from normally being at the top of the market just about two years ago. They’ve fallen from 44% in 2009 to 25% in 2010 and now have dropped again to just 10% so far for this year of 2011.