AllThingsD, yesterday, had reported that Apple was planning a January media event later on in New York City which appears to have some involvement with Apple’s own advertising and publishing efforts instead of any kind of announcements regarding hardware. It was weighed in by TechCrunch just a few hours later with more details that this event is actually indeed going to be all focused on the iBookstore and publishing.
Within the time of the report that was made regarding that information, it had been suggested that the digital textbooks would be able to be used for the event as Steve Job’s latest biographer named Walter Isaacson had said numerous times that one of Steve Job’s main goals was to start a new revolution for textbooks, which Isaacson says accordingly:
His idea was to hire great textbook writers to create digital versions, and make them a feature of the iPad. In addition, he held meetings with major publishers, such as Pearson Education, about partnering with Apple.
To add to any speculation regarding the textbooks, this perhaps may actually play a role for the newest upcoming announcement within the information that has been received recently from a source that has indicated that Apple just last month had filmed a whole series of short interviews with executives from the textbook industry. These interviews had been said to be the type that would be used within one of Apple’s own promotional overview movies for a newer service or product.
Another source had said to be cautious as there is no evidence supporting the interviews tying to the newest upcoming media event which Apple has been frequently filming more promotional movie segments and alot of commercials that have of course have never been seen, though the timing of these movies being filmed directly in line with the preporations that are possible to be a part of the media event.
And despite all that, alot more fuel for this kind of idea within that event may also bring in educational focuses which is coming from a much newer blog article from the author Clayton Morris who is from Fox News, who actually claims that this new event will focus on iTunes U and also textbooks possibly.
Here is what I know from sources involved:
– This event will focus on iTunes University and Apple in education
– I learned of the event back in September when it was originally scheduled for late Fall in New York but it was eventually postponed.
– The event will be in New York rather than in the Silicon Valley because New York is more centrally located for textbook and publishing.
– This initiative has been in the making for years.
– The announcement will be small in size but large in scope: a big announcement in a demure space.
– I expect at least two large project announcements as they relate to Apple in education.
– Steve Jobs was intinimately [sic] involved with this project before his passing. He gave a hat tip to the textbook side of this project in the Isaacson biography.
– This will not be a hardware-related announcement.
Morris’s track record is a little bit mixed but, being weighed in, shows that it’s just directly ahead of Apple’s own original introduction of the first iPad way back last January of 2010 which predicts correctly within the appearance of the device (which is a very easy guess) though kind of a miss with the predictions he made of any discussions that is related to the iOS 4 and also an update to iLife too.
Though at that time of the debut of the iPad in 2010 earlier on, Apple had said to have broken in with deals, bonding with publishers of textbooks to bring their own content to the iPad exclusively, though Apple has been very quiet on that topic of textbooks of course for the sake of the iPad and other offerings so far have been quite limited.
An update from 9to5Mac has indicated that Apple’s iTunes team is being locked down in something called “Lockdown Mode” which means their heading into the media event, which also suggests that this new announcement is very indeed going to be related to content from iTunes in some kind of way, or from the iPad.
Another update indicated by Ars Technica includes a voice to these rumors that are surrounding the textbooks:
And based on information from our own sources, we believe the announcement could likely involve support for the EPUB 3 standard, which enables a wider variety of multimedia and interaction features. [...]
Incidentally, one source who has worked with Apple to integrate technology in education recently suggested that Apple may have important changes coming to its iBooks platform directed specifically toward the academic set. Digital textbooks represent another nascent market that Apple could potentially upend as it did with music and mobile apps.