Just earlier this week it was reported by Apple in showing their best earnings ever in this quarter, which takes in just more than $46 billion over the past three months. And about 53% of that revenue was from the sales of 37 million iPhones, which went for an average selling price of around $660. This was an ASP that was pretty impressive, considering that this is the very first quarter that Apple has ever sold a “free” iPhone within the United States. – - the iPhone 3GS actually is available for free now in a new two-year contract for any new users of AT&T.
The ASP of the iPhone from Apple has been remaining to be very persistent in staying the same, which goes for around $622 and also $660 for the majority of the smartphones life. And with Apple now offering their cheaper iPhones just this quarter, there are some analysts that are wondering if that would be an effect that is negative on the ASP of the iPhone. It is apparent that the demand for the 64GB iPhone 4S — being the most expensive iPhone running at $849 — has offset the even cheaper iPhone 3GS and 4 models already.
AllThingsD has already reported the estimates coming from the Consumer Intellegence Research Partners that has claimed about 89% of the purchases of iPhones in the U.S. that were for the iPhone 4S specifically, while only 4% of any buyers chose the iPhone 3GS. And something that is even more revelant thatn the discussion up top, is that CIRP is estimating that the higher-end models of the 4S had sold pretty well, with just around 21% of the buyers of the 4S opted for the 64GB model and also 34% going for the 32GB model.