So apparently Tim Cook said in his interview at D10 that Apple is going to double down on their secrecy of their products. This makes sense as leaks are made weeks before the release of any product. How could they prevent all of this?. Well that’s probably a secret too. But I’m sure he could think of many things they could do, and as for our assumptions that will be made we can simply assume that they will just tighten security, make sure no parts from Foxconn’s factories do not get out.
Anyways, Walt Mossberg and also Kara Swisher spent a few minutes asking Tim Cook some questions on a broad range of different subjects and topics. The interview had taken place at the conference at All Things Digital, with Rancho Palos in Verdes, California. Here is a full transcript of the interview that is freely available to be viewed by anyone.
Of course when he was asked what had changed at Apple, he explained that he plans on making secrecy one of his highest priorities.
We’re going to double down on secrecy on products. I’m serious.
Though Cook does get into saying that he’ll be aiming towards leading Apple into being the most transparent company in other topics like social change and responsibilities of their suppliers.
The secrecy of Apple goes around their product lineup and it’s legendary. The cofounder of Apple, Steve Jobs had even said secrecy of Apple’s products is something that has been the secret to their own success. The ability for them to keep their products a secret has been gone on for many years with Apple relying on Foxconn and also other 3rd party manufacturers as well. And today, earlier on, many parts were leaked which reveals the look of the upcoming iPhone 5, or something that Apple will simply call the “next generation iPhone” which they started calling their products simply “next generation” as of the latest iPad release.
Here are some photos of the leaked parts:
On top of that, Cook had said that the Apple TV was an “intense interest” of Apple. As for the rumored Apple Television set, he said:
We would look at this and say can we control the key technology? Can we make a significant contribution beyond what others have made in this area? Can we make a product that we would all want? That’s all thing we would ask about any new product category. It’s the ones we ask about products within families we’re thinking about now.
And most boring out of all the hints he gave us, he mentions Facebook integration within the iOS mobile platform.
For us, we want to provide customers simple and elegant ways to do the things they want to do. Facebook has hundreds of millions of customers. So, anyone that has an iPhone or iPad, we want them to have the best experience with Facebook on those platforms. So stay tuned.
And also more improvements within Siri.
But, there’s more that it can do. We have a lot of people working on this. You’ll be really pleased with the things you’ll see over the coming months. The breadth that you’re talking about — we’ve got some cool ideas about what Siri can do. We have a lot going on on this.