A research company named comScore just today revealed their data regarding the U.S. shipping ranks on Black Friday. It shows sales going strong in the $816 million range, which is up from 26% from the numbers from last year’s Black Friday. The data shows accordingly however, that Apple was the 5th busiest online retail store in the U.S. on the day of Black Friday. While Amazon, Wal-Mart, Best Buy and Target were above Apple. A statement was added by comScore saying to AllThingsD that Apple was just “crawling on their nees below Target”, for the fourth place within the rankings data.
Fifty million Americans visited online retail sites on Black Friday, representing an increase of 35 percent versus year ago. Each of the top five retail sites achieved double-digit gains in visitors vs. last year, led by Amazon. Walmart ranked second, followed by Best Buy, Target and Apple.
“Each of the top online retailers generated significantly greater Black Friday activity compared to last year,” added [comScore chairman Gian] Fulgoni. “Amazon.com once again led the pack, with 50 percent more visitors than any other retailer, while also showing the highest growth rate versus last year. However, it is telling that the top multi-channel retailers also showed strong growth in visitors, demonstrating the importance of the online channel to the retail industry as a whole.”
Additionally to their presence online, Apple had obviously operated a network that was very wide over all retail stores, with just around 250 locations in the U.S. The products of the company are also supplied within other retailers, that being four retail big box stores, which increases the affectiveness of what was being expected to being the holiday of blockbuster for this quarter, for Apple.