It was a few posts ago that Macrumors highlighted a report from the Associated Press report on Walter Isaacsons newcoming Steve Jobs biography, which addresses Job’s view on the Android being a “stolen” product, with details on his commitment to “destroy” the platform and hardware at all costs until the day he dies.
The report says a number of small details from the book, though one interesting thing that has been gaining some attention is that Jobs disclosure that Apple design chief Jony Ive ha almost complete freedom in doing what he does, where he sees that something fits, which is a structure, an organizational one which was designed by Jobs.
He called Jonathan Ive, Apple’s design chief, his “spiritual partner” at Apple. He told Isaacson that Ive had “more operation power” at Apple than anyone besides Jobs himself — that there’s no one at the company who can tell Ive what to do. That, says Jobs, is “the way I set it up.”
Ive, which is Apple’s Senior Vice President in the Industrial Design department, has been a part of Apple for almost twenty years, with the last fifteen of those years being the design chief. In this mans place and role, he was held responsible for pretty much all of the designs of all the iconic products designs, which came out of the company during that time. In the end of Jobs days of being CEO previously this year, Ive was the one of seven senior vice presidents within Apple that was reported directly to Steve Jobs.
Ive’s team was directed to operate in a top-secret high-tech labratory on Apple’s campus where he was given his own flexibility to do his work, which allowed him to create a number of iconic product designs which led to a plethora of awards in design. Since Ive’s own design work was ultimately dreampt to fit in with the hardware requirements given, which would come from Bob Mansfield, it is very clear that Jobs says that Ive is free and clear to chase after his own design solutions for Apple’s upcoming products. This design freedom protects Ive from any naysayers within the company keeping his designs from being approved.